The Blackwell Courier - Issue #3 . . . February 24th ((2012))
By Tobbes S. Blackwell
Family businesses have never been in a short supply within our city, but it’s a different story entirely when a bloodline’s legacy gets carried through the near downfall of a nation combined with the challenges of adapting to an entirely new culture. Perfumer Agnes Yardley, is one shining example of this brand of resilience, for staying true to her family’s practice while also leading the brand to a new thriving state in Stormwind City.
“When you first spray a perfume, you get the initial whiff. The 'top' note. After about an hour, you smell the 'middle' note. That's sort of the 'heart' scent to the perfume. And after that, you smell the base note. It's the lingering smell... we try to make perfumes for ladies and colognes for gentlemen that suit personalities, and use these notes to enhance their natural smell throughout the day.”
In our interview Miss Yardley mentioned two particular scents that demonstrate this principle in design:
“For a lady who wants a bright, cheery sort of smell -- we have this perfume called 'How Exciting.' Your first smell of it is bright orange, citrus .Later, you smell the orange blossom. Still bright, but lingering floral. And the base note is a warm, deep tiger lily. It all evokes a happy, bright warmth.”
“For a gentlemen, we have the 'Hammerstorm' cologne. It evokes that classic dark, brooding smell. A thinking man's cologne. Your first scent is ice moss, and then later patchouli, and then a rich lingering smell of incense and earthroot.”
The Yardley’s business stands in stark contrast to competing corporate giant, the Crown Chemical Company. The quality, lasting scent of Yardley products are produced with all natural ingredients at small-scale productions within the Alliance borders. Ten percent of all Yardley profits also go to charity.
This distinction in business ethic and pursuit for pristine quality has showered the Yardley name with the praise of Stormwind residents.
“They're only like, the super best perfume company out there, and none of the money goes into Horde pockets like with some of the goblin run companies!“ Agatha Grisby said.
“I purchased some perfume from her many months ago. Got rid of that cheese smell that plagued me so much.” Twidd Lintpicker said.
While the business’ recent start is not excessively large, its intriguing to note that the Yardley brand began humbly for the majority of its long history, operating from home and selling to local boutiques. But it wasn’t until the fifth generation in the Yardley line, Agnes’ father the late Ashford Yardley, that a small production factory was developed and the products were sold out of a storefront in the city proper.
However, Miss Yardley did mention that she has intentions for steady expansion and would begin by selling her products overseas at Darnassus in a street market. “Provided we get good feedback, I hope to open a small store there. Or at least start shipping to Darnassus.”
Agnes Yardley, in addition to her noble efforts for the Yardley family business, is a battlemender in her guild, the White Sigil and a triage nurse aspiring to one day become a licensed doctor. “I want to carry on doing what my family was best at. Keep a little piece of GIlneas alive.” Yardley said.
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| Agnes Yardley poses for a picture outside Thelsamar of the Loch Modan. |
Perfumes, colognes, soaps, and lotions are all high quality products encompassed by the Yardley brand, a well known name in the households of Gilnean nobles and merchants. The family’s legacy stretches back six generations, with Miss Yardley being the first woman to lead the business. “My father began to apprentice me at twenty-two, and I'm twenty-eight now. Six years of apprenticing qualified me to take the reins.” Yardley said.
While little other than that knowledge survived the conflict in Gilneas, Agnes managed to relaunch the business recently through savings from local sales. Yardley products can currently be obtained from any shop in the Mage Quarter, and they come in a plethora of scents for the diversity of consumers who use them.
“When you first spray a perfume, you get the initial whiff. The 'top' note. After about an hour, you smell the 'middle' note. That's sort of the 'heart' scent to the perfume. And after that, you smell the base note. It's the lingering smell... we try to make perfumes for ladies and colognes for gentlemen that suit personalities, and use these notes to enhance their natural smell throughout the day.”
In our interview Miss Yardley mentioned two particular scents that demonstrate this principle in design:
“For a lady who wants a bright, cheery sort of smell -- we have this perfume called 'How Exciting.' Your first smell of it is bright orange, citrus .Later, you smell the orange blossom. Still bright, but lingering floral. And the base note is a warm, deep tiger lily. It all evokes a happy, bright warmth.”
“For a gentlemen, we have the 'Hammerstorm' cologne. It evokes that classic dark, brooding smell. A thinking man's cologne. Your first scent is ice moss, and then later patchouli, and then a rich lingering smell of incense and earthroot.”
The Yardley’s business stands in stark contrast to competing corporate giant, the Crown Chemical Company. The quality, lasting scent of Yardley products are produced with all natural ingredients at small-scale productions within the Alliance borders. Ten percent of all Yardley profits also go to charity.
This distinction in business ethic and pursuit for pristine quality has showered the Yardley name with the praise of Stormwind residents.
“They're only like, the super best perfume company out there, and none of the money goes into Horde pockets like with some of the goblin run companies!“ Agatha Grisby said.
“I purchased some perfume from her many months ago. Got rid of that cheese smell that plagued me so much.” Twidd Lintpicker said.
While the business’ recent start is not excessively large, its intriguing to note that the Yardley brand began humbly for the majority of its long history, operating from home and selling to local boutiques. But it wasn’t until the fifth generation in the Yardley line, Agnes’ father the late Ashford Yardley, that a small production factory was developed and the products were sold out of a storefront in the city proper.
However, Miss Yardley did mention that she has intentions for steady expansion and would begin by selling her products overseas at Darnassus in a street market. “Provided we get good feedback, I hope to open a small store there. Or at least start shipping to Darnassus.”
Agnes Yardley, in addition to her noble efforts for the Yardley family business, is a battlemender in her guild, the White Sigil and a triage nurse aspiring to one day become a licensed doctor. “I want to carry on doing what my family was best at. Keep a little piece of GIlneas alive.” Yardley said.
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